The novel coronavirus, more commonly known as COVID-19, broke out in late 2019. It has already been more than 6 months since then, yet we seem to be nowhere near the end of this pandemic. As a result, offline marketing campaigns have been canceled, and in response, Daejeon Medical Tourism is carrying out a program to carry out online marketing activities geared toward the main target populations in the post-COVID-19 era.

We will strengthen our online marketing efforts to attract potential clients and derive medical areas that are of interest to medical tourists, based on an analysis of data on medical tourists who have visited Daejeon, web logs, market trends, and key search words.

We plan on producing a series of videos to be uploaded on YouTube. The videos feature doctors providing essential tips as well as information on the major areas of interest: dermatology, plastic surgery, traditional Korean medicine, orthopedics, and health examination. The videos will be translated into English, Russian, and Vietnamese, the languages of the target audiences.

Also, together with the Korea Tourism Organization (KTO) Branch Office in Ulaanbaatar, we held the Cyber Medical Tourism Consultation Fair from June 23 to 26. The event drew participation from 15 local travel agencies and 5 hospitals in Mongolia as well as 5 medical institutions in Daejeon and the Daejeon International Marketing Enterprise (DIME). Presentations were given by DIME to promote medical tourism in Daejeon, followed by consultation sessions with the representatives of the medical institutions from Daejeon. B2C consultation was also provided to potential medical tourists from Mongolia who were recruited via the Facebook page of KTO Branch Office in Mongolia.

DIME plans to pursue on- and offline medical tourism marketing activities geared toward the target markets, according to the latest trends and news concerning COVID-19.