Daejeon Medical Wellness Tourism Forum &
B2B Invitation Fam Tour

Daejeon Medical Wellness Tourism Forum for Exploring Development Strategies of Daejeon's Medical Wellness Tourism

The Daejeon Metropolitan City (Mayor Lee Jang-woo) and Daejeon Tourism Organization (President Yoon Seong-guk) announced that they host the 'Daejeon Medical Wellness Tourism Forum' at Hotel Intercity on November 22nd, aiming to discuss the activation and development strategies for medical wellness tourism in Daejeon.

This forum explored the sustainable growth and development of Daejeon's medical wellness tourism industry. Attendees included foreign patient attraction agencies in the region, wellness tourism cooperation institutions, local universities, and students. The forum invited medical and wellness experts from relevant institutions, such as the Korea Tourism Organization, to present and discuss effective development strategies through a series of topic presentations and discussions.

The presentations included ▷ 'Overseas Marketing of Korean Medical Tourism' by Kim Do-hee, Senior Manager of the Medical Wellness Team at Korea Tourism Organization, ▷ 'Foreign Patient Attraction Marketing Strategies' by Shin Young-jong, CEO of MEDIROUND, and ▷ 'Case Study of Attracting National Funding for Daegu Metropolitan City’s Medical Wellness Convergence Cluster' by Professor Kim Dae-geon of Keimyung University.

Kim Jeong-ah, Branch Manager of the Korea Tourism Organization Daejeon-Chungnam Office, moderated a discussion titled 'Development Strategies of Daejeon Medical Wellness Tourism,' involving presenters and representatives from Daejeon medical institutions and attraction businesses.

Senior Manager Kim Do-hee suggested medical tourism products combining medical services and bakery pilgrimages to diversify tourists concentrated in the metropolitan area. Professor Kim Dae-geon from Keimyung University proposed establishing a global hub linked with Daejeon’s bio-industry. Park Hong-soo, CEO of MEDIINKOREA, presented customized marketing strategies incorporating various payment systems such as China's Alipay and WeChat Pay. Park Kyung-mi, a Manager at KONYANG University, suggested developing medical wellness tourism package products in cooperation with medical institutions.

Yoon Seong-guk, President of Daejeon Tourism Organization, stated, “Through this forum, we hope to respond quickly to the rapidly changing market and leap forward in Daejeon's medical wellness tourism by developing effective marketing strategies and discovering products targeting the global market, focusing on attracting light-symptom travelers to Korea. We are committed to strengthening the capabilities of foreign patient attraction agencies and enterprises within the region to enhance foreign patient attraction.”

B2B Invitation Fam Tour for Establishing a Cooperation Network to Attract Foreign Patients

To establish a cooperation network for attracting foreign patients the Daejeon Tourism Organization (President Yoon Seong-guk) conducted a 'Medical Wellness B2B Invitation Fam Tour' over two days from the 27th to the 28th. This tour aims to expand networks to attract foreign patients by cooperating between medical institutions in Daejeon and inbound medical wellness agencies.

On the 27th, a promotional meeting introduced the region's festivals and medical wellness infrastructure, followed by visits to Daejeon wellness tourist attractions such as Daecheongho Lake Obaekri-gil, Sky Road, and Sungsimdang Bakery. On the 28th, ▲tours of Daejeon Always Youn Daeyoung skin-care program ▲KONYANG University Hospital's Cancer Center, Health Screening Center, and ▲Phil Oriental Medicine Hospital's Chuna therapy were conducted. The B2B meeting provided an opportunity to share each company's foreign patient attraction initiatives and overseas marketing strategies, seeking collaboration with local medical institutions and agencies. Representatives from 17 external agencies and medical wellness officials, including local medical institutions, attended the meeting to promote B2B meetings for attracting medical wellness tourists.

Various discussions were held through the B2B session, including the development of medical wellness products for FIT and a marketing strategy to promote oriental medicine products. U-medi agency achieved to cooperated with KONYANG University Hospital to promote a health screening program to U.S. Forces in Korea and China. Moreover, Oriental medical institutions and Gynecology clinic plan to hold medical wellness promotion in U.S Army Camp Humphrey targeted to U.S. Forces and their families.

Yoon Seong-guk, President of the Daejeon Tourism Organization, emphasized, “We hope that this fam tour could be an opportunity for domestic agencies to understand the strength and promote Daejeon’s medical wellness infrastructure. Through this event, we are committed to catalyzing more active cooperation with Daejeon's medical institutions, thereby contributing to the increased attraction of foreign patients and intensifying our efforts in this direction.”

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