The Daejeon City and the Daejeon Tourism Organization, in partnership with the Singapore branch of the Korea Tourism Organization, conducted a familiarization tour from the 4th to the 9th, introducing Daejeon's medical and tourism infrastructure and leisure & activity products. The tour was organized to explore K-beauty medical wellness products, inviting Singapore agencies and media representatives.

Previously, in May, alongside Phil Hospital of Korean Medicine and Bell-rajue Women's Clinic, they participated in the 'Singapore K-Tourism Roadshow' held in Singapore. This was organized as a follow-up initiative based on B2B and B2C promotional marketing. Participants of the familiarization tour included Singapore online travel agencies, premium tour operators, product sales agencies, and online promotional platform media representatives, all of whom have shown interest in Daejeon's medical wellness tourism.

On the first day, there was a promotional presentation on Daejeon's medical wellness tourism. From the second day onwards, attendees experienced a myriad of K-culture and leisure products, such as the Daecheongho Lake 500-ri Trail, Soje-dong cafes, O-World Night Universe, Expo Mulbit Square, the Daejeon Expo Aquarium, Hyundai Outlet, Sky Road, Nosanchun Rice Cake Experience, Hanok stay, Buyeo amphibious bus, and hot air balloon rides, garnering remarkably positive feedback from the participants.

Especially on the fourth day, a meaningful session was held with the Singapore fam tour group, where they met with Daejeon entities to discuss and explain tourism products.

In the promotional presentation, 17 organizations with 42 individuals participated, including Phil Hospital of Korean Medicine, Bell-rajue Women’s Clinic, Gaon Travel, Living International, the Daejeon Expo Aquarium, and Hyundai Premium Outlet. They were divided into four groups, resulting in over 90 business consultations on premium medical wellness products and K-beauty product planning.

Hui Zhen Cheng from the Singapore online travel agency Pelago, commented, "The B2B presentation time was short, so it was regrettable," adding, "For the launch of premium products next spring, I plan to have continuous discussions with the Daejeon Expo Aquarium and tourism experience product sellers."

Song Yoo-Go, CEO of Middle-Class, an online media company, showed great interest in Daejeon's medical wellness tourism infrastructure by creating real-time reels and posting on Instagram during the tour.

Yoon Sung-guk, the President of the Daejeon Tourism Organization, stated, "Through this familiarization tour, inviting Singapore travel agencies and media representatives, we have successfully promoted Daejeon's medical wellness tourism, K-culture experiences, and the Daejeon International Wine Expo." He added, "Based on this, we hope for the continuous launch of K-beauty and premium medical wellness products to attract tourists from Singapore."