Promotion of Daejeon as a Medical Tourism Destination in Association with the UCLG General Assembly

UCLG Digital Healthcare Promotion Center

The Daejeon Tourism Organization participated in the 2022 UCLG General Assembly Smart City Show where it operated a digital healthcare promotion hall. From October 11 to 14, the Digital Healthcare Promotion Center promoted Daejeon's smart medical & bio healthcare technology and Daejeon as a medical tourism destination to domestic and international participants.

Local medical institutions, the Korea Institute of Oriental Medicine, bio companies, and healthcare companies participated in the event, which highlighted cutting-edge medical technologies in each field, and the participant response to the VR healthcare device, genetic test diagnostic kit, and AI iris analysis was overwhelmingly positive.

Participating as in-house medical institutions, Daejeon Wellness Hospital, Park Seong-il Oriental Clinic, and Face Plastic Surgery Clinic introduced self-developed medical devices, health functional foods, and healthcare apps, constitutional diagnosis solutions through artificial intelligence iris recognition, and virtual plastic surgery programs utilizing 3D technology. Bioneer, a representative molecular diagnosis bio company in Daejeon, presented its next-generation fully automatic molecular diagnosis platform device for the first time and conducted a diagnostic experience for visitors, diagnosing body mass, skin aging, hair loss, pigmentation, and vitamin C metabolism using only 1mL of saliva and a personalized genetic test diagnostic kit. In addition, it introduced a virtual reality (VR) cognitive test from healthcare companies Looxid Labs and M2S that utilizes brain waves, as well as an eye care device that utilizes VR and AI analysis engines.

In addition, the Brisbane Economic Mission in Australia hosted a briefing session on AI human holograms, a reception for UCLG participants from abroad, and a technical tour.

Yoon Seong-guk, president of the Daejeon Tourism Organization, stated, “Through UCLG, Daejeon's high-quality digital healthcare and smart medical technology gained international recognition.” He added, “Based on these advanced digital healthcare technologies, abundant medical infrastructure, and tourism resources, we will make every effort to revitalize wellness tourism and create high added value within the medical industry.”

MOU between the Daejeon Tourism Organization and the Brisbane Economic Development Agency (BEDA)

The Daejeon Tourism Organization and the Brisbane Economic Development Agency (BEDA), which attended the 2022 UCLG, signed a memorandum of understanding (MOU) to promote exchanges and cooperation in the fields of city marketing, tourism, and festival events.

The Brisbane Economic Development Agency (BEDA) under Brisbane, Australia, which is a sister city of Daejeon, and the Daejeon Tourism Organization signed a memorandum of understanding (MOU) in 2015 to promote city marketing, tourism, and exchange of human resources. As the missions of each organization changed, they also signed an agreement to strengthen practical exchanges and cooperation.

Through this MOU, the Daejeon Tourism Organization and the Brisbane Economic Development Corporation have agreed to promote cooperation in multiple fields, such as tourism, festivals/events, information sharing and cooperation support between companies utilizing smart technology, and joint promotion of mega events hosted by the two cities as institutions that promote economic revitalization through branding and tourism as science cities.

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